Description: This Flier is an 8.5 by 11 inch black and white flier for a graduation leadership conference
Process: For this flier, my main goal was to think outside of the box and be creative. I wanted the flier to grab peoples attention. I repeated the theme of the slashes within the title of the flier as well as the bottom beside the logo. I also wanted to incorporate Contrast, so i made the word “Graduate” bolder and larger than the rest of the title and made the dates and locations white on a black circle. I wanted the main question of “Do you want to have the competitive edge in business?” really stand out so i changed the sizes of each word and placed it in its own section on the Flier. Overall, i tried to make the flier have flow.
Top 3 things learned:
1) I learned that white space is very important to the audience who is reading a flier. It gives them time to breathe and gives their eyes a rest
2)I learned that contrast will attract the audience’s attention and can make a flier more appealing
3)I learned that Flow is important when designing a flier. If a flier has flow, it will cause the audience to read the whole flier and the reader can follow the design & easily gather the information without getting lost.
Program(s) / Tools used: Adobe InDesign
Title Font Name & Category:
Copy Font Name & Category:
Links to all images you used in this project: